OFFICIAL Spring ‘12 Video Lookbook, Featuring C Plus
Directed by Erick Lee
We’re super stoked to present to you our final installment of our video lookbook series Stay Official featuring Northern California emcee, C Plus. In this video we take C Plus and Official’s killer Spring ‘12 line to Palm Springs, CA. While visiting he also takes some time to sit down and share with us some of the ideals that have brought him his recent success as an emerging hip hop artist. This season’s line re-introduces classic Official designs in fresh new colorways as well as new styles that are sure to become classics.
All products featured are available in our online store and finer retailers worldwide.
Here’s an artist spotlight @DirErickLee recently did on me.
In it, I highlight what my upcoming EP is all about and also talk with my hands a bunch.
Get stoked!
Terra Lopez of Sister Crayon took Official with her on the road for SC’s latest US tour!
Click Terra’s beautiful grill for a taste of Sister Crayon’s music.
And check their dates to see when they’re coming to a town near you. No…seriously.
(via theofficialbrand)
[Screenshots]
Stay Official Part 3 - OFFICIAL Spring ‘12 Video Lookbook featuring C Plus
Full video lookbook dropping later this month. For now, get stoked on this!
Ski Beatz (@SkiBeatz) and C Plus (@Plusmoney) - Heaven Is
This is Sacramento history in the making. Please pay attention.
Written by @Dahlak Brathwaite. (Click Link Above)
In regards to the Occupy Movement and other various youth uprisings happening across America and the world: I refer you to a truly thought-provoking write up from Dahlak Brathwaite’s blog about modern-day protesting. Though it was in reference to the UCD tuition hikes 2 years ago before the Occupy movement was started - or before students were pepper sprayed on the very campus that this article references - the points still stand so firmly today. I still revisit this brilliant post every now & again and this time around I would like to share it with you.
I sincerely admire my generation’s fervor and ability to unite for a worthy cause on such a wide scale but I think it’s far beyond time to re-evaluate, re-focus and rejuvenate the efforts in order to make some real progress; I believe this article can really steer you in the right direction.
Please read the following article in it’s entirety. Thank you.
Stay Official Pt. 2: OFFICIAL Winter 2011 Video Look Book, Featuring @PlusMoney
Made my debut as a producer with this one. Absolute stokage. Please Reblog.
Dir.: Erick Lee (@ErickLee_), Chad Ross (@thechadross), and Bobby Gee (@bobbygee09)
Prod: Sam Stevenson (@AdotVdot)
Exec. Prod.: Jason Maggio for OFFICIAL (@officialtwit)
Official really showed up just in time to wrap up the year with the second installment of our three-part video lookbook series Stay Official featuring Sacramento MC, C Plus. This episode takes you to a higher level, immersing you in the breath-taking landscape of California’s legendary Humboldt County where C+ took the Official Winter11 collection along with him on a mini-sabbatical in the midst of the majestic redwoods in the northwest coast of California.
This video lookbook captures C+ as he displays the full versitility the Winter 2011 collection amongst some very dramatic backdrops. This collection of headwear is an orchestra of corduroy, camouflage, chambrays, patches, appliqués, bamboo, high definition print and embroideries that plays well in both juxtaposing and complimentary form with nature and winter itself.
We appreciate your support through blog posts, facebook shares, tweets, etc. For any questions or inquires please contact us at sam@theofficialbrand.com
Keep It Official.
