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Stay Official Part 3 - OFFICIAL Spring ‘12 Video Lookbook featuring C Plus

Full video lookbook dropping later this month. For now, get stoked on this!

6 notes   -  14 March 2012

#California: Everyday is Saturday (Taken with instagram)

#California: Everyday is Saturday (Taken with instagram)



Stay Official Pt. 2: OFFICIAL Winter 2011 Video Look Book, Featuring @PlusMoney

Made my debut as a producer with this one. Absolute stokage. Please Reblog.

Dir.: Erick Lee (@ErickLee_), Chad Ross (@thechadross), and Bobby Gee (@bobbygee09)

Prod: Sam Stevenson (@AdotVdot)

Exec. Prod.: Jason Maggio for OFFICIAL (@officialtwit)

Official really showed up just in time to wrap up the year with the second installment of our three-part video lookbook series Stay Official featuring Sacramento MC, C Plus. This episode takes you to a higher level, immersing you in the breath-taking landscape of California’s legendary Humboldt County where C+ took the Official Winter11 collection along with him on a mini-sabbatical in the midst of the majestic redwoods in the northwest coast of California. 


This video lookbook captures C+ as he displays the full versitility the Winter 2011 collection amongst some very dramatic backdrops. This collection of headwear is an orchestra of corduroy, camouflage, chambrays, patches, appliqués, bamboo, high definition print and embroideries that plays well in both juxtaposing and complimentary form with nature and winter itself.

We appreciate your support through blog posts, facebook shares, tweets, etc. For any questions or inquires please contact us at sam@theofficialbrand.com

Keep It Official.

36 notes   -  1 December 2011


C Plus (@PlusMoney) - Westcoast OG

I swear this song makes me feel like this.

(GIF via imsylvesterstillstoned)

7 notes   -  1 October 2011

12
2011 SAMMIES, Sacramento Area Grammy’s
&
OFFICIAL Sammies Afterparty
Tomorrow night at 5p I will be co-hosting the 2011 SAMMIES with the homie Adam Saake. This will be my second time holding down the MC and I couldn’t be more stoked. If you’re in the Sac area please make sure to come out to and have a good time. Then of course come get buckwild at the official afterparty at TOHO. Hipster juice for everyone. 

2011 SAMMIES, Sacramento Area Grammy’s

&

OFFICIAL Sammies Afterparty

Tomorrow night at 5p I will be co-hosting the 2011 SAMMIES with the homie Adam Saake. This will be my second time holding down the MC and I couldn’t be more stoked. If you’re in the Sac area please make sure to come out to and have a good time. Then of course come get buckwild at the official afterparty at TOHO. Hipster juice for everyone. 


Wake up early.

Merle Haggard, From the red carpet at the California Hall of Fame event, where Haggard was honored and inducted, when asked recently what is the best advice he can give young people today.

  -  24 December 2010