theofficialbrand:

C Plus x Lee Bannon - Does It Better

Dir. by Erick Lee and Chad Ross


C Plus reppin the Official Spring ‘12 line tough in his newest video! Make sure to download his latest collaboration with producer Lee Bannon “Young Champions” at his website.

3 notes   -  18 July 2012


Official Crown Laurel Summer ‘12 Photo Look Book

Photos by Amanda Lopez

Official brings the heat this summer with a line of snapbacks and campers that are sure to become staples in your summer wardrobe. This delivery couples traditional summer fabrics  with some of your favorite Official designs in new, killer colorways. Summer also introduces long-awaited Official T-shirts to compliment the Official crown that dons your domepiece. The lightweight fabrics and bold, classic designs of this season’s line will prove versatile from the first summer pool party to the last skate sesh til’ sunset before the first day of school.

All of the pieces seen here, as well as many more not pictured, are now available in finer retailers worldwide and at the Official online store.

For more more information on this or any upcoming lines please contact Sam at Sam@theofficialbrand.com

( via officiallysummer)

11 notes   -  16 July 2012


theofficialbrand:

OFFICIAL Spring ‘12 Video Lookbook, Featuring C Plus

Directed by Erick Lee

We’re super stoked to present to you our final installment of our video lookbook series Stay Official featuring Northern California emcee, C Plus. In this video we take C Plus and Official’s killer Spring ‘12 line to Palm Springs, CA.  While visiting he also takes some time to sit down and share with us some of the ideals that have brought him his recent success as an emerging hip hop artist. This season’s line re-introduces classic Official designs in fresh new colorways as well as new styles that are sure to become classics. 

All products featured are available in our online store and finer retailers worldwide. 

6 notes   -  13 April 2012


[Screenshots]

Stay Official Part 3 - OFFICIAL Spring ‘12 Video Lookbook featuring C Plus

Full video lookbook dropping later this month. For now, get stoked on this!

6 notes   -  14 March 2012


Ski Beatz (@SkiBeatz) and C Plus (@Plusmoney) - Heaven Is

This is Sacramento history in the making. Please pay attention.

2 notes   -  15 February 2012


Stay Official Pt. 2: OFFICIAL Winter 2011 Video Look Book, Featuring @PlusMoney

Made my debut as a producer with this one. Absolute stokage. Please Reblog.

Dir.: Erick Lee (@ErickLee_), Chad Ross (@thechadross), and Bobby Gee (@bobbygee09)

Prod: Sam Stevenson (@AdotVdot)

Exec. Prod.: Jason Maggio for OFFICIAL (@officialtwit)

Official really showed up just in time to wrap up the year with the second installment of our three-part video lookbook series Stay Official featuring Sacramento MC, C Plus. This episode takes you to a higher level, immersing you in the breath-taking landscape of California’s legendary Humboldt County where C+ took the Official Winter11 collection along with him on a mini-sabbatical in the midst of the majestic redwoods in the northwest coast of California. 


This video lookbook captures C+ as he displays the full versitility the Winter 2011 collection amongst some very dramatic backdrops. This collection of headwear is an orchestra of corduroy, camouflage, chambrays, patches, appliqués, bamboo, high definition print and embroideries that plays well in both juxtaposing and complimentary form with nature and winter itself.

We appreciate your support through blog posts, facebook shares, tweets, etc. For any questions or inquires please contact us at sam@theofficialbrand.com

Keep It Official.

37 notes   -  1 December 2011


Stay Official: OFFICIAL Fall 2 2011 Video Lookbook (Featuring C Plus)

Official’s Fall 2011 (delivery 2) video lookbook utilizes the iconic scenery of Gotham City as its backdrop for the first installment of a three season series of video lookbooks titled Stay Official.

This installment follows California-based MC, C Plus through his first-time journey to New York City for events such as the 2DopeBoyz rooftop BBQ and a rare meet-up with legendary hip hop producer Ski Beatz’s at his studio for a recording session.

Products featured in the video and now available at finer retailers worldwide include: “The Highlife” design in a teal/black 5 panel snap-back that just absolutely kills. It’s a no brainer indeed for anyone with higher aspirations. Our Cali series gets flipped with an orange/black/khaki linen mesh snap-back aptly named “Gigantes.” And for our 5 panel camper fans, they’ll be happy to learn we have two very dope fall styles for this delivery.

38 notes   -  31 October 2011