OFFICIAL Spring ‘12 Video Lookbook, Featuring C Plus
Directed by Erick Lee
We’re super stoked to present to you our final installment of our video lookbook series Stay Official featuring Northern California emcee, C Plus. In this video we take C Plus and Official’s killer Spring ‘12 line to Palm Springs, CA. While visiting he also takes some time to sit down and share with us some of the ideals that have brought him his recent success as an emerging hip hop artist. This season’s line re-introduces classic Official designs in fresh new colorways as well as new styles that are sure to become classics.
All products featured are available in our online store and finer retailers worldwide.
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Stay Official Part 3 - OFFICIAL Spring ‘12 Video Lookbook featuring C Plus
Full video lookbook dropping later this month. For now, get stoked on this!
Ski Beatz (@SkiBeatz) and C Plus (@Plusmoney) - Heaven Is
This is Sacramento history in the making. Please pay attention.
Stay Official Pt. 2: OFFICIAL Winter 2011 Video Look Book, Featuring @PlusMoney
Made my debut as a producer with this one. Absolute stokage. Please Reblog.
Dir.: Erick Lee (@ErickLee_), Chad Ross (@thechadross), and Bobby Gee (@bobbygee09)
Prod: Sam Stevenson (@AdotVdot)
Exec. Prod.: Jason Maggio for OFFICIAL (@officialtwit)
Official really showed up just in time to wrap up the year with the second installment of our three-part video lookbook series Stay Official featuring Sacramento MC, C Plus. This episode takes you to a higher level, immersing you in the breath-taking landscape of California’s legendary Humboldt County where C+ took the Official Winter11 collection along with him on a mini-sabbatical in the midst of the majestic redwoods in the northwest coast of California.
This video lookbook captures C+ as he displays the full versitility the Winter 2011 collection amongst some very dramatic backdrops. This collection of headwear is an orchestra of corduroy, camouflage, chambrays, patches, appliqués, bamboo, high definition print and embroideries that plays well in both juxtaposing and complimentary form with nature and winter itself.
We appreciate your support through blog posts, facebook shares, tweets, etc. For any questions or inquires please contact us at sam@theofficialbrand.com
Keep It Official.
Stay Official: OFFICIAL Fall 2 2011 Video Lookbook (Featuring C Plus)
Official’s Fall 2011 (delivery 2) video lookbook utilizes the iconic scenery of Gotham City as its backdrop for the first installment of a three season series of video lookbooks titled Stay Official.
This installment follows California-based MC, C Plus through his first-time journey to New York City for events such as the 2DopeBoyz rooftop BBQ and a rare meet-up with legendary hip hop producer Ski Beatz’s at his studio for a recording session.
Products featured in the video and now available at finer retailers worldwide include: “The Highlife” design in a teal/black 5 panel snap-back that just absolutely kills. It’s a no brainer indeed for anyone with higher aspirations. Our Cali series gets flipped with an orange/black/khaki linen mesh snap-back aptly named “Gigantes.” And for our 5 panel camper fans, they’ll be happy to learn we have two very dope fall styles for this delivery.
C Plus (@PlusMoney) - Westcoast OG
I swear this song makes me feel like this.
(GIF via imsylvesterstillstoned)
New Video:
@PlusMoney - Kush Rolled Up. Dir. by @Bosse_Media
Intro score by Vanguard himself. Yee!
