Stay Official Pt. 2: OFFICIAL Winter 2011 Video Look Book, Featuring @PlusMoney

Made my debut as a producer with this one. Absolute stokage. Please Reblog.

Dir.: Erick Lee (@ErickLee_), Chad Ross (@thechadross), and Bobby Gee (@bobbygee09)

Prod: Sam Stevenson (@AdotVdot)

Exec. Prod.: Jason Maggio for OFFICIAL (@officialtwit)

Official really showed up just in time to wrap up the year with the second installment of our three-part video lookbook series Stay Official featuring Sacramento MC, C Plus. This episode takes you to a higher level, immersing you in the breath-taking landscape of California’s legendary Humboldt County where C+ took the Official Winter11 collection along with him on a mini-sabbatical in the midst of the majestic redwoods in the northwest coast of California. 


This video lookbook captures C+ as he displays the full versitility the Winter 2011 collection amongst some very dramatic backdrops. This collection of headwear is an orchestra of corduroy, camouflage, chambrays, patches, appliqués, bamboo, high definition print and embroideries that plays well in both juxtaposing and complimentary form with nature and winter itself.

We appreciate your support through blog posts, facebook shares, tweets, etc. For any questions or inquires please contact us at sam@theofficialbrand.com

Keep It Official.

37 notes   -  1 December 2011


Stay Official: OFFICIAL Fall 2 2011 Video Lookbook (Featuring C Plus)

Official’s Fall 2011 (delivery 2) video lookbook utilizes the iconic scenery of Gotham City as its backdrop for the first installment of a three season series of video lookbooks titled Stay Official.

This installment follows California-based MC, C Plus through his first-time journey to New York City for events such as the 2DopeBoyz rooftop BBQ and a rare meet-up with legendary hip hop producer Ski Beatz’s at his studio for a recording session.

Products featured in the video and now available at finer retailers worldwide include: “The Highlife” design in a teal/black 5 panel snap-back that just absolutely kills. It’s a no brainer indeed for anyone with higher aspirations. Our Cali series gets flipped with an orange/black/khaki linen mesh snap-back aptly named “Gigantes.” And for our 5 panel camper fans, they’ll be happy to learn we have two very dope fall styles for this delivery.

38 notes   -  31 October 2011

apt. 78 - The State Cap. Blog

Updates, vids and features on State Cap. along with anything else that peaks the interests of your favorite Sacramento hip hop group. Posts made by Bosse, sometimes by me….sometimes. Haha.

Oh and the layout was just recently made hella crackin by Bosse as well.

Is there anything that dude can’t do?

  -  29 September 2009